From the very beginning, Leslie was very clear that they would only sell Taco vs Burrito on Amazon.
In part, this decision was down to practicality. "My son owns this business and we didn't want to build it into something that would become unmanageable for him," Leslie explains. "Amazon eliminates a lot of hassles and it's a profitable place to sell, so it was an easy choice."
Leslie had heard about Amazon Brand Registry
– a free programme that helps brands protect their intellectual property and manage the accuracy of their listings – through her prior experiences selling on Amazon. Since Leslie and Alex had a pending trademark for Taco vs Burrito, they were able to join Brand Registry right away. Brand Registry also made them eligible for more than 20 brand building programmes, including Amazon Launchpad.
Launchpad is a programme that helps entrepreneurs launch and boost the sales of unique, innovative or sustainable products. It offers premium benefits like customer engagement tools, merchandising and strategic support to help grow online sales and make it easier for customers to discover the brand.
"I'd done Launchpad with my other company, GoodHangups and loved the programme. So, when we started out with Taco vs Burrito, I applied to join," Leslie explains.
What appealed most to Leslie about the programme were the extra benefits: "You get access to exclusive marketing opportunities and discounts. And, once you reach a certain sales threshold, you are assigned an account manager."