Palouse Brand uses traditional, tried-and-tested farming techniques, but it is also a modern, forward-thinking brand and Sara's experience in tech made it obvious to her that going digital would be critical to growing Palouse Brand.
Where other heritage food brands were still reluctant to embrace online commerce, Sara took the next step and built a website the brand could use to showcase its products. They used their digital presence to give customers more transparency when it comes to where their food was coming from – right down to the field it came from through GPS coordinates on their product listings.
But it was on Amazon that sales took off and put Palouse Brand on the road to digital success.
"We started with Seller Central," recalls Sara. "And it provided us with all the tools we needed to be able to run our business... Soon enough, we saw some great traction... Our sales started doubling month over month."
These early results encouraged Palouse Brand to put even more effort and trust into its presence on Amazon. The investment proved so worthwhile that Sara became an early adopter of many of Amazon’s tools and programmes.
"My approach," she says, "is that when Amazon rolls out a new programme we're eligible for and that makes sense for our brand, we'll try it. With Amazon’s customer-centric focus, I trust that their programmes will benefit Palouse Brand and our customers." When Amazon Brand Registry
launched in 2017 as a free tool to help build and protect brands, they did not have to think twice about joining.