Protect Your Brand on Amazon

Brand Protection quick start guide

Registering your intellectual property is the first step to protecting your brand. Amazon IP Accelerator helps you save time and money with vetted IP law firms.
Enrolling in Amazon Brand Registry makes your brand eligible for exclusive programmes that help you build and protect your brand. Simply enrol and we will activate proactive protections that stop infringing listings or inaccurate content.
Use the Report a Violation tool to report suspected IP infringement. Accurate use of this tool makes automated protections smarter and can allow you to be eligible for Amazon Project Zero.

The first step is establishing your
intellectual property

You have done the hard work of establishing your brand. At Amazon, we use our advanced technology to identify true brand owners and give them the tools they need to establish and protect their intellectual property from bad actors. We help you get and protect intellectual property such as:

Trademarks, which protect designs, symbols, names and images used in
commerce
Patents, which provide exclusive rights for an invention
Copyrights, which protect literary and artistic works such as images, books
and films

Don’t have intellectual property yet? Get started with IP Accelerator

360 degrees of protection

We have developed a suite of industry-leading tools and programmes to protect customers, brands and selling partners from counterfeits, fraud and abuse, and create a consistent and trusted experience for customers every time they shop on Amazon. For most brands, Amazon Brand Registry is the entry point to Amazon’s brand protection and building programmes. Our protection tools can be used by themselves, but they work much better when used together and build a robust defense against bad actors.

Improved machine learning

You get automated protections the first day you enrol in Brand Registry. In addition, using Brand Registry’s Report a Violation tool and Project Zero’s Self-Service Counterfeit Removal tool improves our machine learning models and enhances our automated brand protections. The more you use them, the smarter they get.

Tools on a mission

We never stop developing and improving the protection tools available to brand owners. With automated protections, intellectual property violation reporting and takedowns, physical codes that prevent counterfeit products and neutral patent evaluation processes, we work proactively to keep your brand safe.

Bring counterfeiters to justice

We partner closely with brands to collect rich information about their intellectual property and products through Amazon Brand Registry, Project Zero and Transparency to detect, investigate and remove counterfeit items from our stores and identify bad actors as targets for prosecution all over the world.

Get started with Brand Registry

Let’s talk about eligibility

Determining which brand protection product is right for you starts with this question: Do you have a trademark? To register for Brand Registry, we require a pending or registered government-issued trademark. However, there are a number of brand protection programs available to brands that are not enrolled in Brand Registry.